Facebook Pages Switching to Timeline Format

On March 30th Facebook will be switching all company pages to timeline view.  From the perspective of my clients, most of whom are small businesses, this is a big deal because it may require monetary output on their part as well as an increase in monitoring their Facebook pages.

Currently Facebook pages look like this:

Note the vertical side banner – the icon used in individual posts is comprised of a 200×200 square of part of this banner.  Tabs were eliminated by Facebook some time ago, but applications and other tabs are accessible from links beneath the vertical banner (mine say “Wall”, “Info”, “Friend Activity”, etc.).

The new page will look like this:

Biggest change, right off the bat, are new images for your icon and for your “cover” – what Facebook calls the banner across the top.  Facebook puts very strong restrictions on what you cannot put in this banner:

Cover images must be at least 399 pixels wide and may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

To see what other companies have done check out Livestrong and Coca Cola.

On the other hand, Facebook has added some nice features.  Administrators can “pin” an article so that it appears first – this could be an introduction or a link to an introduction page.  You can also add images and stories from the past that talk about your company and its history (check out the Coca Cola timeline on the right.  It goes back to the 1890s!)

I’ve collected some articles about the changes to Facebook pages here.  I haven’t explored all of the change yet, but you will want to really look at your Facebook presence and decide if it is something you want to continue with and therefore update, or discontinue.

Timeline for Brands: How to Prepare for Your Company’s New Facebook Page

Facebook Timeline Brand Pages Are Here

Timeline for Facebook Pages:  A Complete Overview of New Features

Company Reactions to Facebook Timeline for Brands

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